Jobs
We connect the most qualified
consumers to brands that matter
Account Executive
Responsibilities
- Sell leads, calls, and marketing services to a wide range of industries.
- Develop real connections through phone, email, and professional networking
- Prospect for new clients and build long-term relationships by listening to client needs, demonstrating the benefits of our products, and recommending appropriate solutions
- Analyze client success and present to leadership team weekly
- Manage client’s sales activity via HubSpot/CRM
Requirements
- Minimum 2 years of sales experience in online media
- You can learn and apply new concepts quickly
- A data focused, ambitious attitude - the numbers tell a story
- You have strong written, verbal, phone and presentation skills
- Experience managing accounts within an online CRM system (HubSpot)
- Passion to educate and sell while focused on solutions - you’re not easily intimidated
- Ability to work effectively in an open-seating environment
- Bachelor’s degree a plus
Jr. Account Manager
Responsibilities
- Onboarding new accounts – route paperwork, request deliverables, work with Ops team to setup, execute technical implementation and assist with any necessary troubleshooting Onboarding new accounts – route paperwork, request deliverables, work with Ops team to setup, execute technical implementation and assist with any necessary troubleshooting
- Monitoring and proactively assessing the performance of ongoing campaigns and optimizing to increase performance and meet client goals & KPIs – identifying strategies for optimization
- Preparing reports that effectively communicate trends, patterns, and predictions using relevant data
- Collaborating with internal team to provide insight to Madera Digital and our partners to support growth and cross-sell opportunities
- Supporting Sales & Account Management with monthly billing & accounting processes
Requirements
- Bachelor's degree in Advertising, Marketing, Business, Communication or similar
- Previous experience in a Sales/Account Management environment will be advantageous
- Proficiency in office software, including MS Word, Excel, PowerPoint, and Outlook Express
- Exceptional interpersonal and negotiation skills
- Ability to balance and prioritize multiple tasks to meet strict deadlines
- Comfortable working independently or actively participating in a team environment
- Growth-minded, motivated by achievement, both personally and professionally
Business Development Manager
Responsibilities
- On boarding and working with publishers to match them with campaigns that will perform best for their marketing methods. Pay-Per-Call, CPA, CPL Campaigns
- Monitor account activity, analyze performance, identify areas of improvement, and recommend ways to increase account performance
- Maintain high level of communication with accounts, recommend new campaigns for accounts and provide performance feedback to internal teams.
- Recruit new publishers and business through research, referrals and other avenues.
Requirements
- Bachelor’s degree or minimum 3 years of online media experience
- Excellent verbal and written communication and organizational skills
- Self-starter, quick learner, and works well within a team environment
- Strong recruitment and negotiation skills
- Ability to effectively manage and build client relationships
- Work effectively in an open-seating environment
Ad Operations Analyst
Responsibilities
- Manage trafficking of ads from pre-launch to completion including trafficking, QA, pacing, optimization, troubleshooting and campaign reporting.
- Responsible for day to day digital ad-operations of client accounts, requiring interaction with both internal and external stakeholders.
- Understanding client goals, creating and executing strategies to exceed these goals.
- Preparation and analysis of performance reports & review with clients.
- Providing strategic insights on the landing page, ad creative etc.
- Spot new opportunities for account expansion & optimization.
- Perform QA on 1st and 3rd party tags identifying, reporting, and resolving technical issues.
- Monitor live campaigns, analyze campaign performance, and recommend campaign optimizations to achieve best possible results.
- Overseeing the integration, building audience segments, targeting campaigns based on the segments and providing insights.
- Identify, document, and track Ad Ops best practices, as well as media partner, client, and vendor requirements
- Partner with media strategy and other operational teams to ensure full delivery and optimal performance across campaigns
Requirements
- 2-4 years experience working in digital Ad Operations for an advertising agency, ad tech company, or publisher
- Expert knowledge of ad serving, trafficking, and troubleshooting 1stand 3rd party ad tags
- Strong communication skills, both written and verbal
- Ability to anticipate and proactively solve for potential campaign issues and identify when to escalate to senior management (i.e. delivery/billing discrepancies, technical issues, etc.)
- Strong analytical skills to evaluate campaign performance against benchmarks, draw valuable insights, and recommended optimizations
- Superior attention to detail with the ability to deliver in a time-sensitive environment
- High accuracy in the review of campaign data in auditing and data entry
Sales Account Executive
Responsibilities
- Find and close new sales opportunities, identify prospects and new opportunities with brands, direct advertisers and AORs.
- Prospect, cold call and cultivate new client relationships.
- Work with senior level management to identify gaps in account or vertical coverage to go after new business in those areas.
- Work with operations team to put new advertisers into production and oversee campaign to ensure client needs, objectives and KPI’s are being met.
- Leverage existing relationships and network while expanding your book of business with key decision makers to grow pipeline over time.
- Leverage various tactics to prospect including LinkedIn, prospecting tools, industry events & trade shows.
- Meet and exceed key revenue and growth benchmarks.
Requirements
- Proven reputation in the lead generation or pay-per-call industry with a strong history of meeting or exceeding revenue goals. (3+ year’s experience).
- Existing direct client relationships within: Co-registration and broader Lead Generation ecosystem.
- Ability to develop and manage a consistent sales pipeline and a proven track record of exceeding goals.
- Ability to review reporting and spot data trends in order to optimize client opportunities, client and company profitability.
- Strong working knowledge of online prospecting tools and platforms across online/direct response channels or offline pay-per-call.
- Proficient use of CRMs to maintain and expand a database of prospects that align with business needs.
- Must be willing to travel to 2 or more industry conferences per year and if needed, client visits.
Account Manager, Pay-Per-Call
Responsibilities
- Manage and optimize existing insurance client relationships toward highest margin on campaigns.
- Onboard new clients - work with ops team to setup, optimize and dial-in performance.
- Monitor performance of campaigns and suggest strategies for optimization to clients and internal teams.
- Manage new and existing client campaigns to successfully meet and exceed client performance expectations.
- Maintain strong relationships with advertisers to ensure long-term success.
- Meet with clients on a regular basis to proactively monitor campaign performance and upsell opportunities to scale activity.
Requirements
- Lead generation industry experience, understanding of Pay-Per-Call & Ping/Post a plus (2+ year’s experience).
- Ability to multi-task and stay organized while managing 20-30 accounts.
- Ability to review reporting, spot trends in data in order to optimize client opportunities and both client and company profitability.
- Understanding of the customer/industry landscape.
- Proficient use of CRMs to maintain and expand a database of prospects that align with business needs.
- Must be willing to travel to 2 or more industry conferences per year and if needed, client visits.
- Existing direct client and publisher relationships within Pay-per-call & Lead Generation industry.